The outbound partner that only gets paid when you get +replies.
Cold email and LinkedIn systems that fill your pipeline with interested prospects. No retainers, no monthly invoices for activity. You pay per positive response, not per month.
One setup fee, then pay per positive reply · You own all infrastructure · 90-day minimum, then your call
No retainer. You pay for results.
Most agencies charge $3,000 to $5,000 a month whether or not you get results. We flipped it: our revenue depends entirely on your pipeline. A positive response is a prospect who replies with interest: asking to learn more, requesting pricing, or agreeing to a call. Defined in writing before launch and logged automatically in a shared sheet you can flag.
Full campaign build
ICP research, list building, copy, and infrastructure. Designed, assembled, and warmed properly before launch. You approve every list and every message.
Pay per positive response
Priced by your average deal size: larger deals, higher per-response fee. Agreed upfront, before a single email is sent.
You own the infrastructure
Domains, mailboxes, and sending tools are purchased in your name, at cost. If we ever part ways, everything stays with you.
Zero retainer
No monthly fees, no hourly billing, no mystery invoices. Beyond the one-time setup fee, if we don't deliver interested prospects, you don't pay us.
How an engagement plays out.
We've been building outbound systems since 2019, and we won't show you invented logos or made-up testimonials. These are modeled engagements: the exact math and delivery plan for the first 90 days. As real engagements complete, real results replace them here.
Cold email across 3,000 targeted prospects monthly: verified lists built in Clay and Apollo, a three-touch sequence approved by the client. At a typical 1.4% reply rate with a third qualifying as positive, that's 14 interested conversations landing in the client's inbox each month.
Combined motion: 2,000 cold email prospects monthly plus 400 targeted LinkedIn touches within platform limits. Smaller volume, higher precision: decision-makers at mid-market firms, researched one by one. Ten to twelve positive responses a month, each worth a shot at a $30K contract.
What we run.
Two channels, built and managed end-to-end. You approve the targeting and messaging; we run the machine and hand you the conversations.
See all services & industries →Cold email outreach
Full-stack campaigns: ICP research, list building and enrichment, deliverability infrastructure, copywriting, and sending. Positive replies go straight to your team. Warmed domains, clean lists, no spray-and-pray.
LinkedIn outreach
Targeted campaigns: connection strategy and messaging sequences that turn profile views into interested prospects. Human-paced, within platform limits.
Building GTM systems since 2019.
We've been building growth and automation systems since 2019: list engines, sending infrastructure, and outbound campaigns run hands-on, not managed from a slide deck. Worthlane exists because we watched companies pay retainers for activity reports and decided the incentives were broken.
Every Worthlane campaign is built on the same stack and the same playbooks we use to grow Worthlane itself. We are our own first client; our pipeline runs on the exact system we sell.
We only win when you do.
Aligned by design
Our invoice is a list of interested prospects. If the campaign doesn't perform, we feel it before you do. That's the point.
We say no a lot
We only take engagements we're confident we can deliver, because we don't get paid otherwise. If your offer isn't ready for outbound, we'll tell you on the first call.
Defined in writing
What counts as a positive response is agreed before launch, and every one is logged in a shared sheet you can check. Flag any reply you don't think counts, and it isn't billed.
Deliverability first
Your primary domain never sends a single cold email. Campaigns run on separate sending domains, warmed properly, so your brand's reputation stays untouched.
From first call to first reply.
Fit call
A free 30-minute session. We assess your offer, market, and deal economics, and tell you honestly whether outbound will work for you.
Kickoff
We define "positive response" in writing, set up the shared tracking sheet, and set the per-response rate based on your deal size. Everything on paper before anything launches.
Build
Weeks 1 to 3: infrastructure setup, domain warmup, list building, and copy. You approve every message before it's sent. First replies expected in week 4.
Launch and run
Campaigns go live. Interested prospects land in your inbox with full context. We handle everything before that moment.
Review at 90 days
We review the results together and decide how to scale. Or you walk away clean, keeping the entire system we built.
Who this is for.
B2B companies with an average deal size of $5,000 or more, a proven offer, and the sales capacity to follow up on interested prospects quickly. If that's you, the model works. If it's not yet, we'll tell you honestly on the fit call, and tell you what to fix first.
Ready to pay for pipeline, not promises?
Book a free 30-minute fit call. We'll look at your offer and your numbers, and tell you straight whether performance-based outbound makes sense for you.
If it doesn't, you'll leave with a clear reason why, free.
Let's talk →